How Will Tomorrow’s YouTube MegaStars Rule YouTube?

How Will Tomorrows YouTube MegaStars Rule YouTube?

YouTube has come a long way since the days of accidental-viral videos of cats  and babies. As the ecosystem continues to develop, being a full-time content  creator on YouTube has now become a viable profession. We’ve seen YouTube OGs  like Smosh  and Philip DeFranco go from YouTube hobbyists to managing their brands as  full-blown media companies. People are aspiring to quit their day jobs and  create awesome, engaging content for massive audiences – and get paid to do it.

But as more content creators come onboard, the space is becoming increasingly  more competitive. While many huge YouTubers who have been around since the  launch of the platform are still succeeding in engaging their growing fanbase,  many are dropping off and losing their audience. What worked a few years ago may  be different from what will work in the future. With infinite channels and  entertainment options available on the platform, which content will stand out?  What will the portrait of a successful YouTuber look like?

The Collaborative Creator

Strategic collaboration has always been key for entertainers to succeed in  reaching new audiences.  While some creators argue that collaborating with  creators with small audiences are not beneficial, we’ve seen smart  collaborations boost big YouTube names to superstars. Like when Philip DeFranco gave (a much smaller at the time) ShayCarl a  shout out.

YouTube channel Our2ndLife perfectly captures the spirit of collaboration – in fact, they’ve based their entire programming format on it. Each of the six  teenaged guys that make up the group take turns putting up a themed vlog on the  channel on their day of the week. With their fresh look and charming  personalities combined, they’ve truly become the One Direction of YouTube.  Except instead of singing, they’re vlogging. It’s brilliant. Not only has this  collab channel seen rapid growth and engagement, but each of the vloggers have  accumulated massive amounts of fans on their own channels and social media  accounts. Take my word for it, keep an eye out for these guys.

The Connected Creator

Staying socially engaged with your audience is no longer just a fun marketing  idea. It is absolutely essential to the health and growth of your entertainment  career. Creators with wildly successful channels these days are constantly  interacting with their audience in creative ways. It’s not uncommon today to  find newer channels with 50k-100k subscribers consistently getting more YouTube  views, likes, comments and shares on their videos than those of “older” channels  with 200-400k subs.

One of my favorite channels on YouTube is that of Ashley Mardell. Not only  are her videos fun, creative and really well done but she also engages her  viewers VERY well. For instance, in this video she’s giving away a T-shirt by getting her  viewers to tweet a video.

It rewards them and brings ROI to her channel. Another popular way to engage  viewers is by setting a Like threshold they must meet on a video to gain an  extra video.  You can see an example of this on one of my recent videos HERE.

The Relevant Creator

We’re seeing some huge talent drop off the map because they’ve stopped  adapting their content to fit the current trends on YouTube. Good content is  good content, but it’s important to keep your brand fresh so your audience never  stops growing.

For instance, challenge videos or tag videos are HUGE on YouTube. Everyone is  doing them which means everyone is searching for them. Creating a “50 Random  Facts” or “Draw My Life” video can bring in a ton of new viewers who are  searching for these every day on YouTube. Some YouTubers may think, “These  themed trends don’t fit with my programming style.” To this I would say, make it  fit. The best challenge/tag videos are the ones that are the most unique. Take  your style of video and adapt a challenge to fit it!

The key word is adaptability. Be flexible; the YouTube ecosystem is still  evolving constantly. To be the Matt Damon or Bradley Cooper of this platform,  you’ll need to be unique with your collaborations, be smart about current trends  and gain an audience that is devoted and engaged. I’m excited to see which  YouTubers will fill these shoes in the years to come.

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