15 Things You May Have Missed In Online Video This Week

15 Things You May Have Missed In Online Video This Week

In a fantastic example of outreach, the Australian Federal Police turned the  YouTube pre-roll ad on its head and used the slot to ask location specific  viewers to confirm whether they knew the whereabouts of cold case missing  persons. To date, the ads have been served 1.2 Million times and the police now  have around 238 new leads. Read about this and other stories from the week  in online video.

Australian Police Use YouTube Pre-Roll Ads To Find Missing Persons

As YouTube users, we have become accustomed to the pre-roll ad and will  almost involuntarily hover over the ‘You can skip to video in 5’ ready to do so.  Ad agency VML, in conjunction with the Australian Federal Police took advantage  of our ever decreasing attention span to produce some brilliant interactive long  term missing persons posters. Using geotargeting, the ads were served to users  in specific target areas and instead of being presented with the ‘Skip ad’  button, those users were asked click either ‘yes’ or ‘no’ depending on whether  they had seen them. The ads attracted 1.2 million views in 5 days.

Read More at: BusinessInsider

Facebook’s Video Ads Pushed Back…Yet Again

We wrote about Facebook video ads back in April but it looks like the  launch has been pushed back yet again, according to Ad Age who cite concerns regarding user  experience. It looks almost certain that the new feature won’t be ready in time  for Black Friday and the official start of the Christmas holiday spending season  which means advertisers can push their reported $1 Million per day budget  elsewhere for the time being.

15 Things You May Have Missed In Online Video This Week

Read More at: WebProNews

YouTube Wants You To Inspire Other YouTubers

From now until the 23rd of September, YouTube creators have the chance to  show off their expertise to others via the YouTube Creator Academy. If you think you have something to  offer the YouTube community then create a short video about around the topic of  engagement or effective Calls to Action, upload it to the Creators G+ page and let your peers vote on your  contribution.

Read More at: YouTubeCreator

Lil Bub Documentary Finally Arrives On YouTube

Internet darling (although she’s no Grumpy Cat) Lil Bub and her friends  finally came to YouTube this week with the VICE  produced documentary that’s been hyped to death for the past 6 months. It’s  actually quite brilliant and takes us on a journey through the cult of the  internet cat and why we go so nuts over them. It’s only available for 30 days so  stop EVERYTHING you are doing and go and watch the snout faced cutie. Oh and  please bring the meme pop up shop to my town immediately, thank you.

<img  src=”http://i.ytimg.com/vi/RVECFLO-U-U/0.jpg” alt=”15 Things You May Have Missed  In Online Video This Week  ”  title=”0″ />

Pakistan May Unblock YouTube After Testing Content Filters

Access to YouTube has been blocked for citizens of that country since  September 2012 but there appears to be some movement to restore the service,  albeit with restrictions on content the Pakistani government still deems  offensive or inflammatory. Missing ‘filters’ have been acquired from the  Pakistan Telecommunication Company Limited which effectively allow the  government to block over 4,000 URLs that they say carry blasphemous  content.

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