Some clients are hesitant to embrace web video. Thought I’d share an infographic from Getty Images that provides some stats on how audiences engage with web video and how it helps build brand authority.
If you can use stats like these to help clients better understand how web video can help them meet their business objectives (building brand authority, increased brand awareness, better click through, increased sales, etc.), then you may end up in a good position to convince them to invest their money in doing it right and working with a professional.
This infographic is a starting point in terms of stats, but I plan to do a deeper dive into some of the stats you need to sell your services. Let me know what types of stats you would like to see and I’ll try to dig them up and put them into context.