By Dean Olsen, Published March 22, 2014
What is the newest and hottest way to grow your audience? It’s with video!
Video has become a huge component in online marketing. If your business hasn’t ventured into the video marketing sector, now is definitely the time to get started.
YouTube is currently the second-most visited website in the world, with over six billion hours of videos being watched each month—and the usage only continues to grow at an alarming rate. What does that mean for businesses looking to use video for marketing? It means there is a very big chance any marketing video they release will get seen and shared with viewers from all over the world.
Why is video so popular with Internet users? While traditional marketing and content tends to involve a lot of text, video is much more aesthetically pleasing. With colorful animation and often entertaining content, videos are able to capture attention and keep viewers engaged.
And video marketing extends farther than just YouTube. There’s Vimeo, which prides itself in high-quality videos. Both Instagram and Vine allow users short snippets of video—perfect for generating interest in a brand new product or for announcing an upcoming event. Google Hangouts, a video chat service, allows businesses to interact with their customer and social media followers.
Need more convincing? Take a look at the information in this infographic. It should prove just how influential video is becoming, and why you should jump on the video marketing bandwagon now: