Instagram Pushes IGTV Growth With Horizontal Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.

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About Our Special Guests

Luria Petrucci and David Foster are the Live Streaming Pros, and they can make you one, too. You can also find them on their podcast, Cre8 Live.

Use the timestamps below to fast-forward to our top stories in the replay above.

  • 2:58 Instagram’s IGTV Supports Horizontal Video
  • 23:20 Study Reports YouTube’s Trending Section Disadvantageous to Creators
  • 38:50 Twitter Rolls Out Live Streaming Option with Friends


Instagram now supports horizontal video.

Instagram’s IGTV Supports Horizontal Video: Instagram now supports traditional landscape videos in addition to vertical on IGTV. The horizontal videos will be shown full-screen when users turn their phones sideways while watching in IGTV’s standalone app or its hub within the main Instagram app.

During this part of the segment, Erik mentioned Crop Video. This tool allows you to upload landscape video to the browser-based video editor, crop it perfectly for vertical or square video, and export your cropped video. You can listen to The Social Media Marketing Podcast to hear more about it.

This is a screenshot of the Crop Video app website. A white man with short dark curly hair, glasses, and a beard leans into a cropping area and waves his hand. He’s wearing a black button-down shirt. On either side of the cropping area are wide bars that are vertical, dark green, and transparent. White text appears over the cropping area and vertical bars. It says, “Optimize Videos For Social Media,” followed by the line “Simple and Fast.” Below this text is a button labeled “Sign Up Free”.

Study Reports YouTube’s Trending Section Disadvantageous to Creators: Using data crowdsourced from 40,000 videos, a new study reveals that creators need to reach about 11 million views on a video before it is shown in the Trending section. In comparison, segments from TV shows like The Tonight Show or Jimmy Kimmel Live only need a couple hundred thousand views to be shown in the Trending section.

Twitter Rolls Out Live Streaming Option with Friends: Twitter mobile users can now start a live broadcast on the flagship app and invite up to three guests to join them on an audio-only basis. This new feature is available on both iOS and Android.

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