Forget about those famous Internet felines in Friskies’ Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for UNICEF Sweden.
I’m talking about Jesus, Gandhi and Mother Teresa—dubbed “The Good Guys”—who get together to discuss the sacrifices they made to benefit humanity. They’re joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a UNICEF banner to help save kids’ lives.
The three spots in the series strike just the right tone. They’re mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You’ve gotta love Gandhi’s mod yoga mat; the slacker complaining that Jesus’s story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.
It’s a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.
CREDITS Client: UNICEF Director of Communication: Petra Hallebrant Senior Marketing Officer: Jim Carlberg Marketing Officer: Åsa Lee
Agency: Forsman & Bodenfors Art Director: Johanna Hofman-Bang, Agnes Stenberg-Schentz Copywriter: Marcus Hägglöf Account Supervisor: Jacob Nelson Account Manager: Lena Birnik Agency Producer: Magnus Kennhed, Helena Wård PR: Desirée Maurd Designer: Nina Andersson Original: F&B Factory
ACNE Production Director: Torbjörn Martin, Tomas Skoging Executive Producer: Petur Mogensen Producer: Fredrik Skoglund Account Manager: Jacob Englund Director of Photography: Christian Haag Costume: Patrik Hedin Make Up: Sanna Riley Set Designer: Cian Bournebusch
Special Thanks during the film production Post Production: Chimney Pot Camera and Lights: Ljud & Bildmedia Casting London: Aston Hinkingson Casting Los Angeles: Stone Casting and Location Sweden: Röster (voices, places, faces)
Stills Photographer: Pelle Bergström / Skarp Agent Stylist: Lotta Agaton / Link Deco Retouch: Bildinstitutet
Radio Production Company and Casting: Flickorna Larsson