Live Streaming Of Comey Testimony More Evidence Of Internet ‘TV-Ification’

Live Streaming Of Comey Testimony More Evidence Of Internet ‘TV-Ification’

Anywhere you looked online Thursday morning, you could see some reference to the testimony of former FBI Director James Comey before the Senate Intelligence Committee.

Particularly on news publisher sites, YouTube, Facebook and Twitter, there were endless opportunities to stream the hearing live on any device.

While TV viewership was strong, the preliminary numbers on YouTube point to an additional focus on digital video from traditional news publishers. For example, by around 11:30 a.m., about 90 minutes into Comey’s testimony, The Washington Post’s YouTube stream had roughly 155,000 viewers tuned in.

NBC News’ YouTube stream clocked in at 118,000 viewers at the same time, while CBS’ stream had 125,000.

With these numbers, the trend is clear: Digital video is quickly taking a more central role in our content consumption habits, whether news or entertainment.

Michael Downing, CEO and founder of digital video distribution platform Tout, calls this the “TV-ification of the Web.”

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