Making Money in Multiscreen by Brett Sappington

 

In this video from TVLS, Brett Sappington, Director of Research, Parks Associates, provides an insightful presentation about the TV industry, consumer data on multiscreen and OTT trends. This includes:

▪ TV Everywhere growth
▪ TV Everywhere awareness / use
▪ Profiles of TV Everywhere users
▪ What has OTT taught us about pay TV
▪ Market forces impacting multiscreen
▪ Technology’s impact on OTT
▪ Disruptive business models
▪ Disruptive market outcomes
▪ Implications for pay TV

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