Marriott wants to draw in Millennial travelers with new YouTube series

Marriott wants to draw in Millennial travelers with new YouTube series

Internet personality Taryn Southern at the 5th Annual Streamy Awards at Hollywood Palladium on September 17, 2015 in Los Angeles, California.
Can a YouTube series attract Millennials to a hotel? Moxy Hotels, Marriott International’s contemporary lifestyle brand, hopes so.

Beginning on Thursday, the hotel chain will roll out an eight-episode digital series — called Do Not Disturb — on its website and YouTube channel, in an attempt to bring awareness to the brand before the hotels launch in the U.S. next year.

The show stars YouTube personality, musician and filmmaker Taryn Southern, who also recently rolled out a new series with Maker Studios called Party Fun Times.

“For us to be relevant, we need to continuously create this type of content,” Vicki Poulos, brand director of Moxy Hotels, told Mashable. “We wanted to find YouTube celebrities that really align with the brand and understand who we are and have them create fun content. But the brand is just a small character in the story.”

SEE ALSO: Marriott Introduces Tech-Friendly Hotels for Travelers

The series follows Southern as she interviews and gossips with other online personalities — including Flula (who recently starred in Pitch Perfect 2), Mamrie Hart and Brittany Furlan — about their careers, travel habits and quirky experiences on the road. The show, which was taped at the YouTube Space in L.A. in a mock-up of a Moxy bedroom, is set up as a slumber party.

Moxy Hotels begin opening in the U.S. in March of 2016 with a New Orleans location. After that, the hotel will also open in New York City, San Francisco, Chicago, Seattle, San Diego and Washington, D.C.

The series is the latest project from Marriott Content Studio, which launched in September of 2014. The internal digital studio was created to produce web series, short films, TV shows, music events and movies to “appeal to the “next-generation traveler.”

Earlier this month, Marriott announced it started production on its first short film Two Bellmen Two, which stars Slumdog Millionaire actress Freida Pinto.

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