Beginning on Thursday, the hotel chain will roll out an eight-episode digital series — called Do Not Disturb — on its website and YouTube channel, in an attempt to bring awareness to the brand before the hotels launch in the U.S. next year.
“For us to be relevant, we need to continuously create this type of content,” Vicki Poulos, brand director of Moxy Hotels, told Mashable. “We wanted to find YouTube celebrities that really align with the brand and understand who we are and have them create fun content. But the brand is just a small character in the story.”
The series follows Southern as she interviews and gossips with other online personalities — including Flula (who recently starred in Pitch Perfect 2), Mamrie Hart and Brittany Furlan — about their careers, travel habits and quirky experiences on the road. The show, which was taped at the YouTube Space in L.A. in a mock-up of a Moxy bedroom, is set up as a slumber party.
Moxy Hotels begin opening in the U.S. in March of 2016 with a New Orleans location. After that, the hotel will also open in New York City, San Francisco, Chicago, Seattle, San Diego and Washington, D.C.
The series is the latest project from Marriott Content Studio, which launched in September of 2014. The internal digital studio was created to produce web series, short films, TV shows, music events and movies to “appeal to the “next-generation traveler.”
Earlier this month, Marriott announced it started production on its first short film Two Bellmen Two, which stars Slumdog Millionaire actress Freida Pinto.
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