Native Video Ads for Brand Lift
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- Setembro 24º, 2015
Video is the vital element today in brand marketing online. Many types of video ads are in use by the brands to get succeed. But, the native video ads are working much better than any other type of ads for the brands. There are many evidences that native ads are more effective for the brand lifting. Native ads are having the more number of views as it is the most shared content today more than the banner ad. There are many advantages of the native video ads for the marketers which made them to step into the native video advertising.
The native video strategy can be beneficial for the publishers as it can provide the better revenue opportunity. The Performance of the ads will be better with the native type of advertisements and the native content. The native content helps to reach the audience which was opted in and even the brands can go with the interactive experience. It enhances the better relation between the brands and the audience.
Some Best Practices
Go with the context
The content must be matched with the context to create a compelling content. the delivery of the content also must reflect the brand goals and message to the audience.
It is better to put a limit to the number of clicks for users to get the native video content that means, the user must be able to access very easily.
Content distribution and the sharing — The content must be relevant and must be shareable to everyone.