One of the netherlands major tv channels asked our friends at dog and pony to develop a new strategy and creative concept, so we teamed up to take on this project.
Nederland 3 is an innovative channel that shows things for what the are and reveals how they could be. It focuses on true stories featuring real people. It’s voice is without prejudice in unconventional and surprising ways. It’s goal is to encourage viewers to change the way they look at the world. The more you see, the better you will understand it. Hence Nederland 3’s new slogan: ‘Anders kijken, meer zien’ It translates to; ‘Take a different view, see more’
Our challenge was to find a way to refresh the channel, based on the heritage of the previous styling and literally show more in different ways. Our solution was a dynamic grid based on the logo’s shape. Where views from different angles and perspectives can be visualized in a dynamic lens framework. Just like Nederland 3, it pushes boundaries, experiments, zooms, delays and shifts focus.
The grid also determines the promo package we developed for the channel, a modular system that can incorporate any piece of content, so every second of an evening’s programming can be displayed from start to finish. The grid brings to life what’s at the heart of Nederland 3: the more people see of the world, the better they understand it. Different perspectives, innovative programming, captivating viewing, all in one place.