It’s proven that many types of business video content across your sales funnel can really affect the different metrics that you have; for example branding, conversion, sales process, thought leadership increases in social metrics and open rates and click through rates an email campaigns.
In too many conversations with business owners and senior marketing people, there is not enough focus on looking at business video content marketing as a thoughtful and strategic asset. Done right online business video production drives action across the entire funnel and such should be planned and integrated into the overall marketing and sales process.
Online business video production is not a one-size-fits-all solution. Just like you have many different types of communication throughout the marketing and sales process the same thought process should be followed when budgeting for business video content.
Start writing down all the current assets you have from your branding, conversion, nurturing and deep into your sales process. What types of content do you have now in emails, on paper, in PDF files, and start planning to convert some of that content into your business video content marketing strategy.