The Power of Online Video – The Stats 2013

The Power of Online Video – The Stats 2013

Online video is proving to be a powerful marketing tool for many businesses. Video has moved from a ‘nice to have’ to a ‘must have’. Indeed, if a business is not doing video, they are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert in a recent seminar.

Online Video Statistics 2013

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Many studies have looked into the power that producing an online video has for a business and below you can see some of the main findings and stats for 2013:

Video Overview

  • Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55% watch everyday
  • Branded video content reaches nearly half (46%) of all internet users in the UK. More than half of these people (54%) go on to click though to the brand’s website (Econsultancy)
  • 80% of Internet users recall watching a video ad on a website they visited in the past 30 days; 46% took some action after viewing the ad (Online Publishers Association)
  • Video promotion is over 6 times more effective than print and online (
  • Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
  • 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011 (MarketingProfs)
  • Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email
  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text (3M Corporation & Zabisco)

Video For Social Media

  • Over 1 billion unique users visit YouTube every month (YouTube)
  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (YouTube)
  • The average YouTube visitor watches 388.3 minutes of video each month (Comscore)
  • Video is the most shared brand content on Facebook (Zuum)
  • 1 in 5 Twitter users discovering videos each day from tweeted links. What’s more, two-thirds of Twitter users feel it worth watching videos tweeted by brands (Hubspot)


Video For Search Engine Optimisation (SEO)

  • Video results have appeared in almost 70%  of the top 100 search listing on Google in 2012 (Marketing Week)
  • The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
  • SEOMOZ concludes that posts with videos included will attract 3 times more in-linking domains than a plain text post
  • Econsultancy estimates videos in universal search results have a 41% higher click-through rate than plain-text results


Video For Websites

  • Forbes indicates,  65% of senior executives have visited a company’s website after watching a video
  • 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)
  • A study by Comscore found that on average a website visitor will stay two minutes longer on a site when they watch a video
  • 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video (ReelSEO)


Video For Mobile

  • Online video consumption increased by 38% between May 2011 and May 2012 (Comscore)
  • 63% of digital video screening on mobiles does not happen on-the-go, but rather at home (Cisco)


Video For Email

  • Get Response says that from over 800,000 emails sent from GetResponse Pro accounts, emails with video received 5.6% higher open rates on average and 96.38% higher click-through rates than emails without video
  • 200% to 300% increase in click through rate when businesses include video in an emai (Forrester)
  • MarketingProfs estimate that 76% of senior marketing executives say campaigns that integrate video and email generate higher click-through rates
  • When marketers used the word “video” in an email subject line, open rates rose 7% to 13% (Experian)
  • 75% of automated email providers reduced their number of subscriber opt-outs by 75% when emails incorporated video (Eloqua)

Examples Of Companies Harnessing The Power Of Video

  • reported that visitors were 144% more likely to buy a product after seeing a video of the product than those who didn’t
  • found that viewers who chose to view video converted at a 400% increase over those who didn’t. The site also credited video with decreasing returns by 25%
  • experienced a 44% increase in online sales conversions by using videos to showcase their products
  • Living Direct found that videos boosted conversion and increased time on site by 9%
  • Pegasus Lighting increased conversion by 27% with on-site video
  • Zappos saw increases of 6% to 30% in sales for their products that had a video accompaniment

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