It’s common knowledge that information released on the internet has a short shelf life. Content is only “new” for (if you’re lucky) a couple of weeks, to a few minutes, depending on the vehicle. If you are video marketing, fresh content is necessary to help your brand stay relevant, however “new” does not have to mean “from scratch.” You already have a treasure trove of content stored in the form of “old”, or rather, previously released, videos. The material, therefore, is not old if the information it contains is still accurate. Here are 3 few ways to reuse old video content.

  • Go Down New Posting Avenues

You’ve probably posted your videos on well-known social media web sites like Facebook, Twitter, and Google +, for example, but have you explored how to reach more people through these platforms? Delve deeper into these venues and post your videos to groups and pages within the social media outlet. For example, use different hash tags when posting on Twitter and post your video into groups/forums on LinkedIn, Google +, Facebook, etc. that deal with your video topic. Also, check out other social media sites you might have previously ignored. Twitter’s video service, Vine, recently added a new feature to all marketers that allows them to reuse old video content. Before, you could only record videos from the app, whereas now you can import videos that already exist.

  • Break Up Your Content

If you have a video that is on the longer side, break up the content into a couple off-shoots. For example, if you have an all-encompassing post on climate control in fulfillment warehouses, edit the video into a few other videos that cover individual points from the original. Create mini-versions and post on a variety of venues with this fresh, “new” content.

  • Build a Blog Post Around the Video.

Okay, technically this one is a bit of a cheat tip, as you will be adding some new content, but it’s still an effective way to reuse old video content. Create a blog post on the video’s subject matter simply by introducing the topic and possibly covering the main points before including the video. Share as usual.

Whether you have a store of video content that’s done well that you’d like to revisit, or simply have a bad case of (video) writer’s block, reuse old video content to create a new audience. Just be sure to use these tips so that you aren’t presenting the same video to the same group twice. Now, lights, camera, reaction!

-Dana Hornor, SEO Copywriter, J.M. Field Marketing