Who Says You Need Only One YouTube Channel?

Many artists and bands don’t spend nearly  enough time tending to their YouTube channel as they should, but even the  ones that do may find that having only one channels isn’t enough.
For  example, a new study by Pixability shows that the top 100 global  brands have a total of 1,378 individual channels with over 258,000 videos  posted, and they attracted 9.5 billion views. 56 of those brands have 10 or more  channels. The only one of the top 100 brands that didn’t have a YouTube channel  was financial giant Morgan Stanley (I guess their customers don’t have  time to spend online).

Which brands have the most channels? It might  surprise you.

3M          43

Disney     41

Nike        41

IBM         41

Google    40

Samsung 34

Sony         34

Philips     34

Oracle     34

IKEA       33

 
Who produces the most videos? That might surprise you  too.

 

MTV – 23,000+

Thomson/Reuters – 23,000+

Disney – 15,000+ Google  – 12,000+

Samsung – 12,000+

Sony – 10,000+

Intel – 8,000+

Seimans  -7,000+

Nokia – 6,000+

Cisco – 6,000+
Who are the top social video  marketers? Try Adidas, Apple. Samsung and Sony, all tied at number 1.
What are the conclusions of the study?

• Having more targeted channels gets more views, but only if you regularly  post on them. A targeted channel for a band might mean one that’s dedicated to  unplugged performances, or one that only has live performances, or one that’s  dedicated to the personalities of the band.

• The more videos you make, the better. And they can be different lengths and  have different quality levels.

• The more you use social media to announce your videos, the more views you’ll  get.