Social Video: The Hottest Trend in Social Media Marketing in 2015?

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Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. These stats just may convince you to begin creating or create more social videos. If you’re interested in learning more about social video, check out the free webinar that Maximize Social Business is co-sponsoring with the leading social analytics company Simply Measured at the bottom.

1. Nearly 3/4 of all internet traffic will be video by 2017 – There have been similar stats out for years, but its important to being our look at the social video trend with this stat. As Syndacast reports, a whopping 74 percent of all internet traffic is expected to be video by 2017. “It is crucial for marketers to start creating and incorporating video as part of their content strategies,” they write, and we couldn’t agree more!

2. 66 percent of marketers want to up their YouTube game in 2015 – Social video begins with YouTube. More than 50 percent of marketers want to know more about YouTube, and two thirds want to actively increase their presence on the channel in 2015, according to the 2015 Social Media Marketing Industry Report. As this demonstrates, YouTube is hardly a new kid on the block – but it is powerful, and more and more marketers want to invest time in maintaining a social video presence on the channel. If you’re upping your game in YouTube, be aware of upcoming changes to YouTube you should know about.

3. Facebook Video: 360 percent – If your social video strategy is solely centered around YouTube, it’s time to wake up to this and the following stats. 360% is the amount that Facebook video publishing has increased, according to the 2015 Social Media Marketing Industry Report. If you use Facebook then you have probably seen an increase in embedded, native video in your Facebook news feed. Expect this to continue as more marketers leverage the power of this major social network to drive social shares of video. In fact, Facebook has already reported that the amount of video in the news feed has increased 3.6 times year over year. Add to this other findings from the 2015 Social Media Marketing Industry Report that over half of marketers consider Facebook the most important social media channel, and that 93 percent of marketers are active on the channel, and the potential for social video on Facebook is major.

4. We already watch more video on Facebook than on YouTube – This might be old news to some, but since more than a year ago we’ve already begun viewing more videos on Facebook versus YouTube according to ComScore stats below. Albeit the auto-view feature on Facebook helped to inflate the stat, the indications from the the other stats below clearly show that Facebook is eating into the once dominant social video share that YouTube had. Check out our advice on how to get more eyeballs for your videos on Facebook.

5. Brands share more video to Facebook than to YouTube – Further demonstrating the power of social video and Facebook, a survey of brands indicated native Facebook videos posted exceeded YouTube videos posted beginning in November 2014 and continuing through the end of 2014. This suggests that sharing video on Facebook more than YouTube will continue to grow through 2015, as the below SocialBakers graph indicates:

6. Facebook is the King of Social Video Engagement – The below graph, once again courtesy of SocialBakers, clearly shows that Facebook videos receive an overwhelming majority of engagement, far surpassing YouTube.

7. Videos are shared 1200 percent more than links and text combined – Can you believe this incredible stat from Hootsuite? If you need any more social proof that videos are the next hotspot for social media marketing, this statistic should convince you that users want to see and share videos more than any other type of media. When you further consider the fact that one-third of Millennials don’t watch any broadcast TV, as also reported by Hootsuite, and only consume video online, it should be clear that social video is here to stay and the time to dive in is now.

8. 64 percent of marketers are doubling down on social video creation – As Nielsen reports, social video is a priority for 64 percent of marketers. More than half of all marketers were using video by January of 2015; doubtless, this figure has increased in the present day. As the Nielsen numbers indicate, most marketers have realized that social video is a can’t miss part of a robust social media strategy, and are acting accordingly. The question is, are you?

9. Social video positively affects brand perception in the marketplace – There’s no question that videos are being seen and shared socially, as the statistics noted above evidence. But you might be wondering if video content affects public perception of your brand. Studies from Axonn Research found that seven in 10 consumers report a more positive perception of a brand after watching interesting branded video content.

10.  1.5 billion Vine loops per day – Vine rang in 2015 with this major statistic. While Vine videos repeat, which means fewer unique views, this milestone nonetheless signifies that Vine is growing up – and still a major contender in the top social video options.

Are you on board with social video? If you haven’t explored the topic yet, make this your year to embrace the latest social marketing trend – or risk being left behind. We’ve offered some social video tips in the past, and now we’re co-sponsoring this free webinar tomorrow, August 20:

To help guide your company through the potential that social video has for you as well as how to develop a social video strategy and optimize it over time, I’m honored to host this webinar presented by Katy Whitney, Account Manager at Simply Measured, the leading social analytics company.

In this free webinar, we’ll cover:

1) A definitive breakdown on social video across all major networks: YouTube, Facebook, Instagram, Vine, Snapchat, Periscope, and Meerkat.

2) Practical advice on how to develop a social video program, whether you’re starting from scratch or tweaking existing strategies.

3) Next steps for how social analytics can help you optimize your video engagement on social.

This webinar will only have 100 live seats, so please tune in early! Questions will be answered both on the webinar as well as on Twitter using the hashtag #SocialTools15 in your tweets.

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