That’s where your social signals come into play. The most popular websites out there are social media networks and apps. So it’s looking for action from Facebook, Twitter, Pinterest, and the list goes on and on. In order for your videos and links to rank and look relevant in YouTube’s algorithm, it’s going to look at signals of real people sharing and discussing your content. If your content is stellar and you can find the influencers, you should have no problem making this happen!
Additional Tools and Resources
Editor note: we don’t have any affiliations with any of the tools listed.
- Google AdWords Keyword Planner: While this tool isn’t just limited to YouTube data, it remains a great tool when conducting keyword research.
- Ubersuggest: This is another powerful, and free, tool for keyword suggestions.
- VidStatsX: This tool provides YouTube stats regarding the top video producers. You can narrow down search results by most viewed, most subscribed, top gainers, and top losses.
- Creating a Video Sitemap: A great resource from Google that describes how you can create a sitemap for your video.
- YouTube Editor: A free editing tool from YouTube that also allows you to add annotations and transcripts; both of which can boost your SEO.
- Wistia: This company provides professional video hosting, but the reason it’s such an amazing tool is it comes equipped with analytics to assist with marketing your video.
- Magisto: Another handy tool that converts previous content, such as raw videos and photos, into amazing videos automatically.
- GoAnimate: If you want to make animated videos, then this is the tool you’ll need.
- Viewbix: This interactive video player allows you to add CTAs, clickable links, and other custom features to your videos.
- Annotations Playbook: A great reference on how to use Annotations to increase your viewership and engagement.
- ReelSEO: This is an outstanding guide for all of your video marketing needs.
Remember the Goal
Too many times channel creators over think their SEO strategies before really focusing on the things that matter – things like why you’re starting a channel in the first place, setting up the right processes to creating content, finding the right kinds of topics to cover, having good production methods in place, understanding the technology behind it all, and other important factors when getting involved in video production. Sure, technology has come a long way in the last twenty years to allow us all to create high-quality production from home, which is even more of a reason to do it right the first time.
Before you get started, ask yourself why you’re creating your channel in the first place. What purpose does it serve? Understand the audience you’re catering to. Do your due diligence and see how the production values of your competition compares to yours. We mentioned earlier that the more engaging your videos are, the higher they will rank. Does your video production make me want to keep watching?
You can try to rank low quality videos all day long, but will those rankings help you achieve your business goals? Ranking in YouTube is no different from in the SERPs – video views are meaningless unless it helps the greater goal. Make sure you put the sweat equity into creating the best content as possible and you’ll reap the rewards YouTube’s platform has to offer.