The Most-Popular Instagram Video Creators: July 2015 Leaderboard
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- July 17th, 2015
With around 300 million active monthly users, 30% of which are based in the U.S., Instagram continues to be one of the most important social platforms for video publication and distribution. In this post, we highlight the big success stories in the July 2015 Tubular Video Creator Rankings for Instagram, and confirm the most watched brands and creators on the micro-video platform last month.
Most Watched: Top Instagram Video Creators July 2015
Unlike Vine, whose most popular creators fall into the comedy category, the big hitters on Instagram videos are top entertainers, sports brands, and beauty gurus. #1 of the list of most watched creators was Nicki Minaj
Nicki is one of 8 pop stars featured in the top 25 most-watched Instagram video creators, jumping ahead of on-off BFF Taylor Swift who secures a place at #8, ahead of America’s least-favorite sweetheart Ariana Grande at #9. Outside the top 10, Chris Brown, Demi Lovato, and Selena Gomez also generated millions of views for their Instavids last month. While YouTube and Facebook are still the sites to post official videos, more and more entertainers are using Instagram to upload more personal videos, giving their fans a behind-the-scenes look into their life and work.
After Facebook, Vine, and YouTube, Instagram Video is the 4th most active social video platform for the NBA, and in July, the sports brand generated 36 million Instagram video views and 12.1 million engagements. The NBA were the most successful sports channel on the social platform, offering fans a winning combination of behind-the-scenes clips, on-court replays , and highlights of the best games. With over 9.3 million followers on Instagram, the NBA
Beauty videos are one of the biggest breakout categories for Instagram, and Huda Kattan
A video posted by Huda Kattan💋 (@hudabeauty) on
Top Ten Most-Watched Instagram Video Creators July 2015
Stay-Tuned! More Instagram Goodness Coming in September! ReelSEO will confirm the most watched video creators across the major social video sites each month, so stay tuned for that data. In the meantime, if you’d like to check out May 2015 rankings, you can view those Tubular website:
Which Instagram Video Creator or Brand Stood Out for You in July? Did you share their Instavid on another social channel, did you like, repost or comment on their video? Did you check out other videos on the creator’s Instagram channel on the strength of one video? Let us know in the comments section below.