The Top Facebook Video Creators: July 2015 Rankings

The Top Facebook Video Creators: July 2015 Rankings

There were over 1.8 million videos uploaded directly to Facebook in July 2015, generating over 68.5 billion views for around 251K different creators. But which Facebook video creators were the most popular? The ‘Most Watched Creators on Facebook’ leaderboard from Tubular, gives an exclusive look into the brands and social media stars who are generating the most video views on the world’s biggest social networking site.

Most Watched: Top Facebook Creators July 2015

Three Buzzfeed Facebook pages are included in the top 5 most watched Facebook creators of last month, with Buzzfeed Video and Buzzfeed Food holding on to the #1 and #2 spots. SOML (Story of My Life) makes a new appearance at #3 with 213 million views. These three properties pages gave Buzzfeed a combined total of 1.2 billion views on the social networking site. 301 videos were uploaded to Facebook under the Buzzfeed umbrella in July, with the top 3 most viewed videos belonging to Buzzfeed Food. ‘Pizza Cone‘ generated the most Facebook views for any Buzzfeed video in July 2015, with a staggering 98.2 million views, and 3.4 million engagements. Buzzfeed Food seems to have found its natural home on Facebook; it hasn’t posted to YouTube since December 2013, and has only briefly dipped its toe in the water as far as Vine is concerned. In fact, food itself seems to one of the most engaged topics that Buzzfeed creates video content around. The most watched Facebook video Buzzfeed Video was this 45 second how-to for making the best Banana Nutella Sushi. It picked up 39.2 million views and 835K engagements.

News and current affairs content always does well on Facebook, as users turn to social media to get the latest updates on breaking events. At #3 and #4 in the most watched video creators on Facebook, we have two new entries, both news sites, and both generating views in the millions for their content. NowThisNews calls itself “mobile news for a social generation”, and the publisher is active on YouTube, and Instagram as well as Facebook. In July 2015, it generated 319.8 million views across those three platforms, with 318.8 million on Facebook alone. Although it uploaded footage regarding police brutality, the Obama administration, and the events surrounding the death of Sandra Bland, it was a video about a kitten that thinks it’s a puppy that proved its most successful, with 62.8 million views and 1.7 million engagements. In 6th place Tastemade, one of the leading online foodie networks, whose most popular Facebook upload was ‘Watermelon Keg’,which generated just under 32.1 million views. Tastemade upload food-orientated video content to Facebook, YouTube, and Instagram, and are active across most of the big social networks.

Facebook Video and Original Content

Tubular’s leaderboard of the top 10 most watched Facebook video creators of July 2015 is a curated list that includes pages and brands that primarily upload original content. We feel that is a good representation of the type of creators that are using Facebook as a hub to publish authority content. However, it’s fair to say that aggregators of video on Facebook are producing the kind of views and community engagement that even the top brands can only dream of. Freebooting issues aside, Facebook accounts from UniLAD, StreetFX, LadBible and many others attract views in the tens of millions each month with the top 10 compilation accounts generating We’ll be taken a more in-depth look at compilation accounts on Facebook and how and why they generate so many views, comments, likes and shares.

Top Ten Most-Popular Facebook Creators July 2015

You can download the full list of top 25 Facebook Video Creators in July 2015 from Tubular. ReelSEO will confirm the most-popular Facebook video creators every month, so stay tuned for that data. In the meantime, why not check out the June rankings to see the most viewed creators from that month:

Which Facebook Video Creator Stood Out for You in July? Did you share, like, or comment on their video as well as watch it? Let us know your thoughts in the comments section below.

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