The Video Production Process: A Client Overview

Author: Dane

Video production is complex and can seem daunting. There are endless options of tools, talent, style, logistics and message – it’s crazy. It never gets easier, but most video production professionals will start asking the important questions from the get go. While every project is different, here’s the most typical questions that we start asking before we start a project. If you don’t have answers to some of these that’s OK, but if you don’t have any answers, you’re probably not ready to get started:


The Top Ten Video Project Scope Questions:

  1. What’s the project overview?
  2. Where will this be distributed/shown?
  3. Who is the Target Audience?
  4. What’s the core message?
  5. What are the goals?
  6. What do you expect the length range to be?
  7. Do we have a due date/air date? (Is it flexible?)
  8. What level of involvement do you envision from your side? (any scripting, asset gathering, scheduling, creative and approval process, etc).
  9. What might be the budget range?
  10. Are there any previous project examples that will guide us?

The Video Production Process

Once you have most of the answers, you can typically get started. Once you have a production partner selected, it’s production time. Here’s our typical production process:

1) Discuss the project, learn all we can from the client.
2) We then take what we have learned and put it into a project scope agreement document, that way we can all be on the same page about what it is we are going to do.
3) The client then reviews the agreement, if it’s ready we just get a signature and a 50% deposit. This is when the project begins.
4) We have 3 production phases: Pre-production, production, post-production. We typically plan for 2 rounds of revisions at each step.
5) Once all 3 phases are complete and the client has signed off, we make final delivery of the project and collect the remaining payment due.

Here’s a closer look at the 3 video production phases and the types of steps that frequently occur in each phase.

The 3 Video Production Phases:

Phase 1: Pre-production

  • Research style examples
  • Create style examples/mood boards
  • Write script
  • Storyboards
  • Initial designs
  • Voice-over casting
  • Actor casting
  • Get any props
  • Wardrobe planning
  • Location scouting
  • Revisions and feedback

Phase 2: Production

  • Video shoot
  • Main design production
  • Create ‘Animatic’ if needed
  • Voice-over session
  • Revisions and feedback

Phase 3: Post production

  • Video editing
  • License music
  • Assemble final graphics
  • Edit in voice over
  • Animation
  • Sound design
  • Sound effects
  • Color Correction
  • Revisions and feedback
  • Distribution
  • Archive assets

This list is by no means comprehensive, think of it more as a guide for what types of steps happen in each phase. Many of these steps very well may not apply to your project.

I hope these lists help make your video content a little easier to produce. If you want some more helpful video perspective, check out our complimentary downloadable guide outlining 5 ways you can use video to help your business grow, complete with case studies and examples!

Hungry for even more? Download our free Online Video Marketing Guide: Learn How to Promote your Business with Video (Free Download)

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