Top 10 brands using Instagram video

Web Video Marketing 21 Jul 2014 admin

Jun 26

by Danielle, Instagram,

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Jun 26

There were 5 million Instagram videos created in first 24 hours of its launch last Thursday. An ‘instavid’ of Justin Bieber informing his followers about Instagram video – shirtless – was the first to reach 1 million likes.

Many brands already use Instagram, particularly as a ‘behind the scenes’ look at how they work. But these accounts can now be enriched with video and interact with fans in new ways.

There are mixed opinions on how it will affect the ‘original’ video-sharing service Vine. Vine currently has 13 million users against Instagram’s 30 million and when taking into account their parent companies Facebook and Twitter – Facebook is currently at a billion users against Twitter’s half a billion – there may not be much of a competition.

For your entertainment we’ve put together ten of the best from the first wave of Instagram videos.

Red vines

American sweets Red Vines created one of the first Instagram videos and also turned it into Facebook and Twitter ads. They were also one of the first brands to create a Vine…