Top 5 Tips Describing How to Do Video Marketing for Startups
- View Original
- March 16th, 2015
When it comes to marketing these days, simple blocks of text are not enough. From simple text-based content to images, and now to videos – the process of content marketing has moved forward at a fast pace. Video marketing is the in-vogue marketing procedure. And it is being embraced by companies on a regular basis. And it’s not without any reason.
Here’s a quick look at some interesting facts that are driving video marketing across companies:
- Online videos have 100 million watchers everyday
- 75% executives admit watching work-related videos at least once weekly
- Videos influence purchasing decisions of 90% online shoppers
These information quite convincingly establish the effectiveness of video marketing for businesses. This is also driving a majority of startups to depend on video marketing to spread the word about the business.
The creation of the videos needs to be done effectively. It is essential to do it in the right manner. Here are a few steps that can help you create a great video for marketing:
- Create a personalized video
- Make it simple and clear to get the message home
- Offer some value
- Include a call to action add the end
- Add a demonstration to make it convincing
If you are planning to start video marketing for your startup, you need to keep a few things in mind. Here’s a quick look at some of the most effective video marketing tips for your startup.
- Offer some value
- Have a Catchy Headline
- Use a hashtag in the title of the video
- Select an Interesting Thumbnail
- Make full use of YouTube
Offer Some Value
Ask yourself a simple question: why are you creating the video? In the very beginning you need to know the objective that you have. And once you know that, you can understand how you can add value to the customers through the videos. You might answer a few questions or share some tips with the customers to help them perform a few business processes. Even a how-to video might be a great way to spread the word about your business and at the same time, add value to your customers. This value is sure to return to your brand in a multiplied manner.
Create a Catchy Headline
Be it a video or some other media, it’s the headline that is going to attract the attention of the views first. So, you need to select it prudently enough. It needs to tell a story or summarize what’s there in the video. You can also frame it in such a way that it conveys the content of the video with a subtle sense of humor. If you can create the headline properly, it can help you take a firm step in the process of video marketing for your startup.
Add a Hashtag in the Title
You are creating some amazing videos. You are posting them properly enough. Yet, no one is viewing them. So, why does this happen? Ask yourself a simple question. Is the video visible when one searches for a common keyword? For this, you can add some hashtag to the video headline. It will ensure that video is found by the search engines through organic search. This is likely to increase the number of views and thus, ensure that the video marketing procedure is driving traffic to your website. This, in turn, will result in enhanced revenues.
Select the Thumbnail Prudently
The selection of the thumbnail is probably the most important things in the video marketing procedure. Remember, a thumbnail is going to ensure whether a viewer is attracted towards the video or not. It is the sole thing that he is going to see at the beginning, much before he starts viewing the video. And if it is attractive enough, only then the viewer is going to click on it to view the complete video. Hence, it is important to have a thumbnail that drives people to view the whole video. Only then your video marketing procedure will be successful. Go through the whole video time and again. Find the most important part in it. Try to select a frame from it as a thumbnail. An effective thumbnail can drive the video marketing procedure significantly.
Make Full Use of YouTube
There’s a simple catch in this. YouTube is the second-largest search engine after Google. So, if you are creating a video for your startup, make sure you share it on YouTube. It is going to enhance its chance of being found by the viewers. Besides, millions of viewers use YouTube on a regular basis. This is going to drive its marketing potential and increase the views of the videos significantly. Posting videos on YouTube is free. Thus, it has made it possible for startups like yours or small businesses to make full use of this platform. This makes the marketing procedure easier than ever before.
Video marketing is the in thing these days. And if properly performed, it can be one of the best ways to spread the word about your business. Video marketing for startups can be the best ways to attract the attention of the viewers, add some value to them, and, at the same time, get your idea home.