Over 11 million creators publish video content to the major social video platforms every month, and now we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz.
Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at December 2015 Video Creator Rankings for Vine, and which Vine stars generated the most views and engagement on the site last month.
Most Popular Vine Video Stars: December 2015
According to the most up to date statistics for the site, around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. For video marketing teams, Vine is an important part of the programming and distribution strategy for content, but it’s fair to say that Vine has made more stars out of individuals, than it has of brands, although of course some brands are killing it on the platform.
As you can see from the December leaderboard, eight out of the top 10 most watched Viners are still independent creators, and appear in the comedy category. For the eighth month in a row, teenage Vine star Lele Pons, who is perhaps best known for pulling pranks on her friends and family, was one of the most watched Vine creator, with an incredible 181 million views, or loops as they are known on the site.
Lele Pons, a Miami-based teenager became the first Vine star to reach 1 billion, and then 6 billion loops. The teenage sensation has over 9.9 million followers on her Vine account, and picked up 300K new followers last month alone.
Along with Thomas Sanders and other Vine superstars who are fast becoming are the new Influencers for millennials, Pons can command a good fee for any product or service endorsed. She has used her Vine channel to collaborate with or promote Ritz Crackers, HP, and Kotex, and belongs to a stable of Viners represented by Gary Vaynerchuk’s Grapestory, a company dedicated to matching Vine personalities to brands such as Virgin Mobile, and GE. Influencer marketing has such widespread benefit for brands, that Vines owner Twitter, invested a rumored $30 million in February this year to acquire Niche, a site that also helps brands and advertisers find Vine Influencers to work them on endorsement deals. So, although Vine doesn’t carry paid advertising, it’s creators like those featured in the most-watched Leaderboard that can offer brands the visibility they need to access their target audience on the platform.
Heading up the leaderboard is Vine superstar Thomas Sanders with a total of 259 million video views for December. His most looped Vine, with over 12 million views, was this 6-second clip of festive fun, created alongside fellow vineographers BK, and Caleb Natale. 179K viewers liked it so much they chose to share, comment, and like it too.
For the first time since we launched the Vine rankings leaderboard, two sports brands have made the top 10, NBA with 152M video views, and Sports Center with 107M views. Vine was the top channel in terms of video views for the NBA, with this impressive sporting feat by Steph Curry which generated 4.8M views.