Top Vine Stars & Most-Watched Vine Creators: July 2015 Leaderboard

Top Vine Stars & Most-Watched Vine Creators: July 2015 Leaderboard

Over 8 million creators publish video content to the major social video platforms every month, and now we can confirm the top video talent across those sites to show you who is generating the most views, engagement, followers and buzz.

Using data from Tubular, we can track and measure the most watched online video creators on YouTube, Facebook, Instagram, and Vine. In this post, we take a specific look at July 2015 Video Creator Rankings for Vine, and which Vine stars generated the most views and engagement on the site last month.

Most Popular Vine Video Stars: July 2015

According to the most up to date statistics for the site, around 100 million people watch at least one Vine a month, either on their mobile device or via their desktop. For video marketing teams, Vine is an important part of the programming and distribution strategy for content, but it’s fair to say that Vine has made more stars out of individuals, than it has of brands, although of course some brands are killing it on the platform.

As you can see from the July leaderboard, the top ten most watched Viners are independent creators, and appear in the comedy category, and for the third month in a row, teenage Vine star Lele Pons, who is perhaps best known for pulling pranks on her friends and family, was the most watch Vine creator, with an incredible 431 million views, or loops as they are known on the site. Lele Pons, a Miami-based teenager became the first Vine star to reach 1 billion, and then 6 billion loops. The teenage sensation has over 8.9 million followers on her Vine account, generated 431 million views in July 2015, and picked up 442K new followers last month alone. Her most watched Vine in July was a collaboration with fellow Vine megastars Nash Grier, Twan, and Melvin Greg entitled Those Friends That Show Off‘. Given the influence these four Vine stars have on the platform, it’s no wonder the 6-second video generated 24.9 million views, and 757K engagements.

Along with King Bach, Thomas Sanders and other Vine superstars who are fast becoming are the new Influencers for millennials, Pons can command a good fee for any product or service endorsed. She has used her Vine channel to collaborate with or promote Ritz Crackers, HP, and Kotex, and belongs to a stable of Viners represented by Gary Vaynerchuk’s Grapestory, a company dedicated to matching Vine personalities to brands such as Virgin Mobile, and GE. Influencer marketing has such widespread benefit for brands, that Vines owner Twitter, invested a rumored $30 million in February this year to acquire Niche, a site that also helps brands and advertisers find Vine Influencers to work them on endorsement deals. So, although Vine doesn’t carry paid advertising, it’s creators like those featured in the most-watched Leaderboard that can offer brands the visibility they need to access their target audience on the platform.
At #5 in the most-watched Vineographers is Logan Paul, also one of the band of influencers working with brands to endorse and promote their products and services on the platform. Paul, nominated for a Shorty award for his work on Vine, has collaborated with Pepsi, HBO, Sour Patch Kids, JBL, and Hanes, and is already working on a career path that should see him cross-over into TV and film. His most watched Vine of July was the insane ‘Kitty Cat Car Jump’ which generated 29.8 million views, and 470K engagements.

Top Ten Most-Watched Vine Creators July 2015

ReelSEO will confirm the most watched video creators for each month, so stay tuned. You can also access the Top Video Creator Ranking Charts on the Tubular website for June:

Which Vine video creator stood out for you in July? Did you revine, or comment on their video as well as watch it? Let us know your thoughts in the comments section below.

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