Tumblr May Be More Important for Video Marketing than You Realize

Tumblr  May Be More Important for Video Marketing than You Realize       

Mark R Robertson            |   Mar 4, 2014 @ 4:53pm   |

Tumblr May Be More Important for Video Marketing than You Realize

When Adobe released their Q4 2013 Video Benchmark  report there was one golden nugget of information that went largely  unnoticed. Social network Tumblr is responsible for referring more average video  starts than YouTube, Twitter and Reddit.  Additionally, Tumblr is producing  nearly identical video view rates as Facebook, with over 1/3rd of referred  visits producing a video start.

Furthermore, more than half of visits referred from Tumblr to  sports-related Websites, resulted in a video view. 56% –  that’s an incredibly high conversion rate in anyone’s book and if any brands and  marketers have shunned Tumblr as part of their online video  marketing strategy, they need to sit up and pay attention to the new data.

More than 1/3rd of Tumblr Referred Visits Produced a Video View

Tumblr May Be More Important for Video Marketing than You Realize

Brands like IBM, Coca  Cola, British  Airways and Archie  McPhee have already embraced Yahoo-owned Tumblr as part of their digital  marketing campaigns and Apple is the latest big-name brand to  launch a Tumblr-specific campaign. Their series of four 15-second  videos to promote the iPhone 5c are available in English, French and  Spanish.  The video marketing campaign marks a departure from the usual  gif-based footage that Tumblr is so widely known for.

Each video plays a different song and features the designs on the back of the  official iPhone 5c cases:

Tumblr May Be More Important for Video Marketing than You Realize

Attention Retailers!! – Embrace Tumblr for RPV

Retail brands may also want to take note of the fact that Tumblr is  now only second to Facebook when it comes to average potential revenue  per visit according to another report from Adobe (Adobe Digital Index – Social Intelligence Report  Q42013). The site saw a 340% increase in revenue per visit from last  year, with referral visits from Tumblr worth around $1.10. That  compares favorably with visits from Pinterest ($0.93), and Twitter ($0.83).  Facebook remains the site with highest revenue per visit at $1.22.

Source:  Tumblr May Be More Important for Video Marketing than You Realize http://www.reelseo.com/tumblr-video-marketing/#ixzz2vSAXzhVp ©ReelSEO.com, All Rights Reserved Follow us: @ReelSEO on Twitter | ReelSEO on Facebook

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