Twitter v. Facebook: Television and the Second Screen Experience
- Ver Original
- Janeiro 14º, 2014
When The Walking Dead mid-season finale aired last November, a lot of emotions hit the fan on social. I couldn’t believe just minutes after the episode aired, memes and gifs started popping up on threads throughout the web. Indeed, The Walking Dead Facebook page and Twitter hashtag proved to be a source of not only laughter, but of in-depth conversation about the series—insightful content, user-generated and sponsored, for the fans to enjoy. The same could be said for several other popular broadcasts—breaking news, Breaking Bad or Anderson Silva breaking his leg during a title fight; all instances had, and still have, a strong digital presence that encourage social engagement.
Facebook is still developing its data collection services for big-time broadcasters. In 2013, it integrated hashtags and trending topics to encourage conversation. Notably, this past September, it announced New Tools for Surfacing Conversations on Facebook so certain partners and news organizations can monitor keyword buzz throughout the social network. However, due to the lack of a streaming, real-time feed, Facebook doesn’t encourage instantaneous user updates like Twitter; therefore, it doesn’t gather the same type of engagement data—yet.