U.K. Broadcaster ITV Invests in YouTube Channel for Mothers Channel Mum

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LONDON — U.K. television network ITV has acquired a minority stake in Channel Mum, a YouTube channel aimed at mothers. The move represents the company’s first investment in a Multi-Channel Network.

Channel Mum was set up in January by Siobhan Freegard, the founder of parenting website Netmums, C21 reported Tuesday.

“Siobhan Freegard is a hugely successful entrepreneur with a proven track record in digital business,” said ITV managing director of online, pay and interactive Simon Pitts. “She and her team at Channel Mum have a brilliant understanding of content, advertisers and mothers and how they can work together to produce genuinely appealing, authentic content.”

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