U.K. Broadcaster ITV Invests in YouTube Channel for Mothers Channel Mum
- Ver Original
- Agosto 11º, 2015
Channel Mum was set up in January by Siobhan Freegard, the founder of parenting website Netmums, C21 reported Tuesday.
“Siobhan Freegard is a hugely successful entrepreneur with a proven track record in digital business,” said ITV managing director of online, pay and interactive Simon Pitts. “She and her team at Channel Mum have a brilliant understanding of content, advertisers and mothers and how they can work together to produce genuinely appealing, authentic content.”