BI IntelligenceMobile will by far be the biggest driver of digital-video ad spend over the next few years.Mobile video ad revenue will grow more than 3x faster than desktop through 2020.

Why is digital video growing so quickly? Consider: 

  • Conventional display advertising is shifting to video.
  • Media time is migrating to mobile
  • Video is a familiar and effective format for brand advertising

In all-new in-depth research from BI Intelligence, we dig into the rise of digital video and find that overall US digital-video advertising revenue will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB). 

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Here are some of the other key takeaways from the report:

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In full, the report:

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