Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]
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- June 24th, 2014
Are you able to deliver quantifiable results for your marketing? If not, you’re not alone.
“The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI,” according to an infographic from Vidyard.
One issue regarding ROI is that “text-based content assets are difficult to track once syndicated,” Vidyard states. “Video, on the other hand, is much different.”
What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.
You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more.