Video Marketing

How much more valuable can a video be in your business if it is available on YouTube, Facebook, Twitter, Google + and other social networks? [Sources: 6]

On the surface, the how of video marketing is pretty simple: it can be used to build customer relationships and promote your brand, services and products. There are a number of forward-looking marketing strategies that integrate engaging videos into your marketing campaigns. Brands create videos to promote the company, raise awareness of your products and services, and engage customers. [Sources: 6]

With the right strategy, video marketing for small businesses can have a positive and lasting impact on your business. Videos increase engagement, build trust, promote brand awareness, humanize your brand, improve your online presence, increase customer loyalty and increase sales. They can be cheap and easy to manufacture, they boost sales, help increase sales for your businesses, are effective in generating sales and build customer confidence. WILL, give it a try and see what happens: with the right strategy, video marketing for small businesses it is a great way to generate revenue in a short time for a small business with limited resources. [Sources: 5]

However, simply creating a short video on social media is no longer enough; you need to make sure you use video as your marketing funnel and use the latest video formats and techniques to stay competitive. It is worth noting that companies that once struggled with the cost of creating videos are now so cheap that they are more accessible to brands than ever before. From the perspective of B2C and B 2B, there are a number of questions to answer, information to provide and relationships to build that make this a must for any digital marketing strategy. [Sources: 3]

Ultimately, this means that if you do not use video, you could be far behind the competition. It may seem as if a lot of time and effort is put into producing a video and appearing in front of your audience. Love Show Productions to help companies create video marketing content that increases engagement and generates more revenue. [Sources: 2, 3]

Since 2003, Show Productions has been using state-of-the-art equipment to produce first-class, professional videos at low cost. [Sources: 2]

To better shape your digital marketing strategy and deliver results, you need to figure out which video marketing trends you should be aware of in 2020 and figure them out now. So let’s settle the details of creating a video marketing strategy for you. The way people consume media is helping to make videos more important than ever, which means paying attention to them. [Sources: 2, 3]

It is estimated that people spend more minutes watching videos every day than ever before, which has led to more advertisers investing in online video ads to increase engagement. In fact, 83% of marketers believe that video is becoming more important, signaling that more and more brands are using video as part of their digital marketing strategies. We launched the Engage Video Marketing Podcast to connect with fantastic people around the world who are doing amazing things with video marketing. [Sources: 3, 7]

According to the report, 60% to 78% of marketers plan to increase their use of video in their digital marketing strategies this year. Ben cites the fact that people are focused and pay attention to video as one of the most important factors for the success of video marketing. [Sources: 7]

Ask the average marketer about a video marketing strategy now and you’ll get a shrug. Marketers know that a video strategy is needed to attract the attention of their ideal audience and engage them to communicate the idea of a company or brand. [Sources: 0, 7]

But the deeper goal is that most marketers know at a basic level that videos matter, and even post them regularly. After all, people now spend a third of their time watching online video content. [Sources: 0]

Statistics indicate that videos receive more likes, shares and comments than any other type of video content. With a little effort, you can create videos that are very easy to share and invite people to respond in the comments. Using video marketing on social media channels is a safe way to attract people’s attention. [Sources: 8]

Using text to explain the products and services your business offers works, but using video content works just as well, if not better, than text. When you talk about a product or service, such as a new product release or product launch event, the conversation tends to beeline YouTube. Social media like Twitter, Facebook, LinkedIn, Pinterest and Instagram are also great places for video marketing content. [Sources: 4, 8]

The use of video marketing becomes much more effective when you are guided through a well-defined content marketing funnel. By implementing video, you can generate more revenue through your content strategy. Video marketers increased brand awareness by 54% and received an average of 1.5 million more views per day on their videos. [Sources: 1, 4]

Sources:

[0]: https://www.criteo.com/insights/video-marketing-strategy/
    
[1]: https://www.lyfemarketing.com/blog/video-content-marketing/
    
[2]: https://www.ohshowproductions.net/why-video/video-marketing/
    
[3]: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-trends-2020/
    
[4]: https://optinmonster.com/video-marketing-tips/
    
[5]: https://www.rialtomarketing.com/benefits-video-marketing-small-businesses/
    
[6]: https://www.ngdata.com/what-is-video-marketing/
    
[7]: https://www.socialmediaexaminer.com/video-marketing-strategy-power-of-video-during-customer-journey-ben-amos/
    
[8]: https://viewership.com/video-marketing-for-business/

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