Video Marketing Whitepapers

Video Marketing Whitepapers

Download these free whitepapers and case study reports with valuable information on topics such as Video Direct Marketing, Using Video for Lead Generation, Video Email Marketing and Employee Video Communications.

NEW Beginners Guide to Making Online Interactive Videos

February 2016 | hapyak

hapyak presents this 21-page report on how to create interactive video. So what is interactive video?
Interactive video is an option to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize their path through the video. Interactivity provides 3x to 4x more viewer engagement and retention than traditional linear video across all use cases – training, lead generation and qualification, sales, and entertainment. Learn how you can solve online video content marketing and communications’ problems by using interactive video.

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NEW 75% of Mobile Viewing Will Be Online Video Content by 2020 [Cisco 2015-2020 Forecast Study]

February 2016 | Cisco

Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive Cisco VNI Forecast. This comprehensive, 30+ page white paper presents Cisco’s major global mobile data traffic projections and growth trends including: mobile online video traffic accounting for 55 percent of total mobile traffic in 2015 and mobile video traffic now accounting for more than half of all mobile data traffic.

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Can Video & Native Formats Rule Mobile Advertising?

January 2016 | Trusted Media Brands

Sight, sound and motion give video the advantage of being an ad format that works for marketers at both the top and bottom of the consumer purchase funnel. Looking at these survey results from 300+ marketers, increased brand awareness is the number one benefit of video ads on mobile. Engagement and “better interactive from users” were second and third. Read this full report to answer these questions:
1- Will video become the predominant ad format in mobile?
2- Can native advertising overtake the banner on mobile platforms?
3- Why use video and native at all?

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B2B Content & Video Marketing: 2016 Benchmarks, Budgets, and Trends

January 2016 | Content Marketing Institute

Welcome to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report going into 2016. Key findings include: Only 30% of B2B marketers say their organizations are effective at content marketing and 79% say they will use video and video-related content marketing for 2016

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Mobile Advertising and Marketing Trends Roundup

January 2016 | eMarketer

Mobile now accounts for most of the time US adults spend with the internet, and marketers have responded. From mobile social network advertising to mobile programmatic, mobile video and push notifications, marketers are using an array of tools to reach their audience on the go. eMarketer has curated this Roundup of trends, insights and interviews to help advertisers and marketers keep up with the latest mobile marketing trends.

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White Paper: 2015 State of the Video Industry

December 2015 | Aol

According to nearly 300 brands, agencies and publishers surveyed in our sixth annual State of the Video Industry report, much has changed in the past year. Unprecedented and explosive growth in mobile and digital advertising has challenged the industry’s preconceptions of what disruption truly means. Digital ad spend in the US is projected to total more than $58 billion in 2015, up from just under $50 billion in 2014. This growth shows no signs of stopping with digital spend projections reaching $93.7 billion by 2019, and much of that growth acceleration coming from digital video.

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White Paper: The Migration to Mobile Video [Yahoo Research]

November 2015 | Yahoo

Yahoo’s latest research, which surveyed 1,251 participants, found mobile video views are on the rise and that there are several clear takeaways that marketers can take advantage of. Smartphone video views are up 55% and tablet views up 48%, both surpassing PC and laptop views, which are up 34% year over year.

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White Paper: [YouTube] Video Marketing Guide (3rd Edition)

November 2015 | Koozai

Video is a very powerful medium online. It has one of the highest perceived values when it comes to content, but yet is used rarely. In this guide, we show you how you can get started with this powerful marketing medium, how you can create videos people love and use it to increase the reach and perceived value of your brand.

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The Digital Social Contract – Enlightening 110-Page Report on the Evolution of and Relationship Between Online Video, Social Communities and Content Engagement

November 2015 | Ogilvy & Mather and Victorious

The Ogilvy & Mather/Victorious massive 110-page Red Paper expose entitled “The Digital Social Contract,” explores the evolutionary connection between creative content (namely video), social/community interaction, and the unspoken social rules that define the relationship for brands and online video marketers. This extensive essay provides valuable insights for online video and content marketers regarding the interplay between online social communities that passionate, inspiring creative content and how marketers and brands can harness this power to drive revenu.

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Report: Hero’s Guide To Video Marketing

November 2015 | Brightcove icons

The Hero’s Guide To Video Marketing (Chapters 1-3) presents survey data that explores elements of successful video marketing execution and how to increase video communications engagement and interaction. This guide covers a variety of related topics such as; aligning video content strategies with the customer lifecycle; evaluating essential elements of video content publication and syndication; how to assemble team to properly execute video marketing and video production strategies; and measuring and scaling repeatable video successes with advice from video marketing mentors.

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Industry Report: The State of Online Video

October 2015 | Limelight Networks icons

The “State of Online Video” is Limelight Networks’ latest in a series of survey and industry trends reports that explore consumer perceptions and behaviors around video content marketing. This 18-page report highlights video communications and video marketing trends and statistics and includes people’s video production strategies, video distribution methods, and how and when they use video marketing platforms. This video trends report is based on responses from 1,206 consumers ranging in demographics, gender, and education. Key findings include:

  • Longer-form content is propelling online video consumption
  • Video buffering drives abandonment, but only so far
  • For web video advertising must be personalized and skippable
  • Social media drives video sharing
  • Young Millennials are driving a transition from broadcast to online video
  • For Millennials, watching online video is all about the devices

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Report: 2015 Video Marketing Strategy Survey and Trends

October 2015 | Ascend2

The 2015 Video Marketing Strategy Survey is based on completed surveys of 280 marketing, sales and business professionals from around the world. The survey report concludes that online video is an extremely effective marketing and communications tool for engaging and educating customers, and for increasing brand awareness with effectiveness increasing for 87% of companies, and half indicating the improvement is significant when compared to other marketing methods, The survey results also reflect a fast growing rate of video marketing adoption. Topics covered in the report include:

  • The top objectives of an effective video marketing strategy
  • How to use video to increase sales leads and lead conversion

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Report: Ooyala 2015 Global Video Index Report

September 2015 | Ooyala

Tablet and Smartphone Video Trends: Younger consumers drive the global adoption of mobile video. Nearly half of all video plays in 2Q 2015 were on mobile devices with nearly 8X as many plays on smartphones as on tablets. 2Q 2015 saw mobile video plays exceed 44%, up 74% from 2014 and up a whopping 844% since Q2 2012. By the end of 2015, mobile will account for more than 50% of all video plays. Engagement Patterns by Device: Consumers have decided that any screen is suitable for watching any content.

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White Paper: Online Video Marketing is King of The Web

September 2015 | Incite Group

Web video marketing is “King of The Internet”. According to Cisco, by 2017, around 70 percent of online consumer traffic will consist of web marketing videos. As people have ready access to online video, and, therefore, consume more of it, marketers are increasingly using it as a hook to lead consumers to written subject matter. Facebook founder, Mark Zuckerberg said:  “People are gaining the power to share in richer and richer ways. We used to share with text and now we post mainly with photos. In the future, video will be even more important.’ Online video marketing trends show that using online marketing videos and images make a sudden impact. Words are important but video and images are vital and viral. Read thisIncite Group, 10-page white paper on the whys and hows of using images, mobile video marketing, and internet video marketing properly and effectively.

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White Paper: Impact of Online Video Marketing

September 2015 | Aberdeen Group

Today’s top marketers are ones who deliver the best experiences and video internet marketing is one of the most effective mediums for delivering experiences at scale. Figure 1 shows that there is a very positive trend among web video marketing experts using video. They generate more revenue and earn greater investments back into marketing through their reported budget growth. Report key findings show that online video marketing grows company revenues 49 percent faster year-over-year than organizations without video, videos users enjoy 27 percent higher click-through rates and 34% higher web conversion rates, compared to non-users, and 41 percent experience
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White Paper: How Marketers Are Using Social Media & Video Marketing To Grow Their Businesses

August 2015 | WVMC

Video marketing is important and is more relevant as people watch videos all of the time on mobile devices. A significant 57% of marketers use video in their online marketing today and 72% want to learn more about video marketing and plan to increase using video for their online video marketing and video communications, according to this survey of more than 3,700 online marketing experts. Download this 53-page, 7th Annual Social Media & Video Marketing Survey Report from Social Media Examiner and learn some “not-so-obvious” ways to help with your social media online marketing using video.
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Report: July 2015 Employee Video Communications Case Study Report

Using Video and Interactive Multimedia for Benefits Enrollment: 27 Employer Case Studies and Results from 40 Campaigns
This Flimp Communications Case Study Report presents detailed results from 27 large employer’s video and multimedia email communications campaigns used to announce annual employee benefits open enrollment. These 40 campaigns generated an average 78% employee engagement rate and 94% response rate per video view. The average time employees engaged with the interactive content was 3.5 minutes per viewing session.
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White Paper: Using Online Video with Tracking for Lead Generation

This WVMC Intelligence Report explores the use of online video for sales lead generation. Recent surveys by WVMC and its partners show that 69 percent of professional marketers use online video and over 75 percent of business executives regularly view online video content. The WVMC Intelligence Report details five factors that drive online video lead generation success: engaging content, viewer interactivity, flexible distribution, actionable tracking, and CRM integration.
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White Paper: Communicating Employee Benefits with Video:
Solutions, Strategies and Case Studies

This WVMC Intelligence Report reviews how online video is being used to improve employee benefits communications and annual enrollment. The Report provides four employer case studies showing how video with tracking is being used for employee benefits education and enrollment. Topics covered include; leveraging video to improve benefits communications, benefits video content options to consider, and the use of interactive video brochures for open enrollment communications.
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White Paper: Changing the Game for Direct Marketers

This WVMC Intelligence Report reviews how online video is changing the way business’s focus their direct marketing campaigns. Flimp video email, and video landing pages drive a higher response rate from the target audience, with real time tracking and analysis via email. The topics covered include; The next big thing for direct marketing, the need for more engaging direct marketing content, the emergence of a powerful new direct marketing application: video landing pages, critical components of effective video landing pages, Flimp – a new technology platform for video direct marketing, and conclusion – a new direct marketing paradigm.
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White Paper: Trends in Online Video Innovation: Video Editing in the Cloud

This 10-page white paper examines trends in online video applications and examines the key benefits of cloud-based video technologies. Download the report to gain key insights for your organization, including:

  • Key Market Trends on Use, Deployment and Spending on Online Video Applications in the Business Sector.
  • Benefits of Cloud-Based Video Technologies and Solutions.
  • Best Practices that can be Followed for Video Production, Management and Delivery.

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