Interactive video platform Videogram has rolled out an update to its iOS app that makes it more user-friendly for anyone to create ‘videograms’ — a video made up of individual short clips, similar to Vine but with videos of a longer duration.
The 500 startups-backed firm started its Videogram service last November mainly for users to browse through videos that the platform breaks up into clickable and embeddable pictorial summaries, which can then be shared to social networks. For example, Jennifer Lopez took to releasing her new music video on Videogram, and the service has also collaborated with Sony Pictures to promote a movie, Battle of the Year.
However, the Videogram team had left a “not so visible” capture button for users to take videograms if they wanted to.
Sandeep Casi, the CEO and founder of Tokyo-headquartered Cinemacraft, the startup behind Videogram, says that he saw more and more users creating their own videograms in the past five months, and this led to the team zooming in on the feature. He explains:
We decided to spend some time on the consumer feature and make the capture more interesting by giving the consumer multiple clip capture and stitching to make videograms much more interesting. Combined with Twitter embed status, we have a full blown app now that can be used for consumption and capture by users as well as brands (sort of like Vine but for videos that are of longer duration).
The updated Videogram app therefore features a new capture button that users simply tap to start and stop recording multiple clips, and Videogram will stitch the clips into one video before uploading them. These can then be shared to major social networks including Facebook, Twitter, Google+ and Pinterest. For some though, an inconvenience is that that you have to be logged in to Facebook before you can start capturing any videos.
However, Videogram for Android doesn’t have the same functionality as the iOS app. Casi had previously told us that this is so the company can launch certain features exclusively with telcos, to provide differentiation from what is available on Google Play versus telco-controlled Android stores.