Why Visual Content Will Explode In 2015
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- December 23rd, 2014
Over the past few years, content marketing has seen an explosive growth, and it shows no signs of slowing down. While the Internet abounds in reports and surveys that highlight this trend, I’m going to share with you two very insightful stats related to the boom:
With companies across every industry turning to content as a way to engage a new breed of buyers, we are starting to see a need for maturity and evolution in content marketing. While so many companies are now proclaiming to do content marketing, not everyone is doing it right. There’s less fresh and original content, and more rehashed stuff, which is making the online space reek of that same old regurgitated content.
Clearly, we have reached a point where the work we are doing needs to change. Change how? Various marketing gurus are prescribing various formulas for the coming year. But, I believe that change will be driven by something a handful of astute marketers are already doing: visual content. I think visual content will take center stage in content strategy, making it a critical component in 2015.
Breaking the Mold with Visual Content
Plain, boring text is passé; visual is in. Science reports that we respond to visual stimulation much better then optical. In the case of reading, our brain decodes visual information 60,000X faster than text. It’s not surprising that YouTube has become the 2nd largest search engine next to Google Google. Sites like Pinterest and Instagram have risen to popularity, and storytelling as the most effective branding strategy is gaining momentum. All fingers are pointing at one direction – visual content is growing bigger, and that’s where the future of content marketing is headed.
In 2015, we are going to see:
The rise of video as a brand marketing channel will become bigger and better than ever in 2015. Brands will flock to YouTube. What’s more compelling is that with YouTube, brands have the option of taking their influencer campaigns to a whole new level. By getting people with YouTube clout to feature in their videos, brands are sure to grab more eyeballs than before.