TV lovers are cutting cables to streaming services such as Netflix, Hulu, Amazon Prime and Hulu Plus more than ever. We are increasingly seeing that television has long been the home of content that would traditionally find its home via simple cable, rather than YouTube and Facebook, which attract huge audiences. [Sources: 8, 9] The second trend - screens - has opened the door for TV advertisers to extend their reach beyond the TV screen to mobile devices. By 2020, mobile phones, tablets and other smart devices will play a greater role in advertising, showing that television is stronger than it is good for. After all, the future of television entertainment means that brands will also be able to measure the impact of their television advertising with a richness and precision that goes beyond the ratings of old at world and household level. Together with the ad reach of TV and online videos, brands will be able to reach a reach that is far greater than what has been possible with TVs and better reach than ever before. [Sources: 7, 11, 14] We are seeing these advances take place and create a better future for the future of television entertainment and its advertisers. The increasing movement towards ratings - based on impression - and the increasing measurement of ratings in advertising. [Sources: 14] Distributors will certainly play a role in the future of television, but I believe that three powerful forces will shape our future much more strongly: consumers, advertisers and content owners. It is clear that increased competition and innovation brought about by the Internet will be the key to the success of television entertainment and its advertisers. [Sources: 10] It is unknown how this reconfiguration of the way we watch television will affect traditional cable television. How will it play out, and what battles will be fought in this struggle? [Sources: 3, 6] As the availability of content on these platforms continues to increase, we want to know what role this plays in viewers' lives for the future of television. Another question is: will more streaming mean the end of ad-supported television, and how should advertisers think about the opportunities in this area? [Sources: 2, 4] This heralds a new era in which powerful competitors vie for attention and improve each other. These preferences will shape the future of television through targeted advertising, with more choice through personalised content and better targeting and measurement. The future is bright for advertisers, too, as they will improve reach, accuracy, and measurements as television becomes more personalized. With more choice, more options and more focus, these preferences shape the future of television. [Sources: 1, 6, 11] Addressable television is great, but it won't be enough unless we realise that everything on TV is changing and advertising needs to keep pace. The spread of Internet television could be the final nail in the traditional commercial coffin, and the postponement of that conversation means that there will be more television advertising than we can imagine today. This means that until the industry gets targeted television advertising sorted out, there may not be enough time for enough people to watch commercial television. We don't know exactly what this will mean for TV viewers in 2038 - but we bet it will be much more than just a few hours more advertising a day. [Sources: 6, 11, 15] We predict that streaming will become more expensive than cable ever was on a day when users pay so much for so many different streaming services. As data capacity increases and more streaming services are created, the future of television will be customer-oriented and completely different from the past. [Sources: 8, 13] This insightful article by MediaGuru is a good argument for the importance of smart TV in the future of television. The short version is that revenues from smart TV are expected to grow by an average of 6.5% per year over the next five years. Internet video and television traffic is expected to generate annual revenue of more than $1.2 billion by 2019. Before we announce the end of history, smart TV sales are forecast to grow at an average annual growth rate of 7.4%, up from 4.7% in 2014. [Sources: 0] EMarketer predicts an average annual growth rate of 7.5% over the next five years, up from 4.7% in 2014. Google's "Chromecast" fits into the growing role that mobile phones play in broadcasting television to consumers. Television and the way viewers use their traditional televisions is increasing, as the increasing use of mobile devices such as smartphones, tablets and smartphones shows. [Sources: 0, 7] Sky's Adsmart, touted as the world's leading addressable TV service, had some success, but that changed a few years ago when services like Pluto TV began. [Sources: 4, 5] It did not happen immediately, but cable television eventually enabled unaired cable channels, enabling the next phase of the TV revolution. This did not happen immediately; after all, cable television enabled not only cable, but also a whole new generation of dedicated, unaired, dedicated cable channels to make this possible, and this is the "next phase" of the TV revolution! [Sources: 12] Sources: : https://askwonder.com/research/future-smart-tv-2020-kabipy2ba : https://www.raconteur.net/marketing/how-advertising-is-shaping-the-future-of-tv/ : https://www.webwire.com/ViewPressRel.asp?aId=259997 :https://www.houstonchronicle.com/techburger/article/The-future-of-streaming-TV-comes-into-sharper-14808591.php : https://www.v-net.tv/2020/05/18/the-future-of-tv-planning/ : https://www.protocol.com/plex-live-tv-linear-streaming : https://www.wired.com/2014/05/neil-hunt/ :https://www.mobilemarketer.com/ex/mobilemarketer/cms/news/television/15904.html : https://www.neboagency.com/blog/brands-binging-and-beyond-the-future-of-tv-advertising/ : https://www.arcintermedia.com/shoptalk/tech/social-media-tv-infographic/ : http://ottsource.com/stewart-colbert-and-hulus-thoughts-about-the-future-of-tv/ : https://www.thinkwithgoogle.com/marketing-strategies/video/future-web-tv-viewing/ : https://www.cringely.com/2019/06/07/the-future-of-television/ :https://www.forbes.com/sites/blakemorgan/2019/07/05/what-is-the-future-of-television/ : https://www.nexttv.com/blog/the-future-of-local-tv-advertising-in-2020 : https://www.adweek.com/tv-video/rethinking-and-predicting-the-future-of-tv-advertising/
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