Last year marked the first time that digital video outpaced every other online activity in time spent. It even eclipsed social media. If your customers are spending time with video, then you need to be there too.
Online video platforms or OVPs used to serve media and broadcasting companies. OVPs took charge in streaming media assets online. They still do, but their roles have expanded and now they serve online sales and marketing operations, too.
Video is an important component in each step of the customer journey. Brand videos fit into the discover phase, while product demonstrations are important in the buy segment. User generated content and personalized videos fit into each stage of the process and OVPs support and enable them.
Online video platforms or OVPs should be an essential part of your strategy because they support your efforts to:
Live video gets 3 times the amount of engagement as non-live video and that’s one of the reasons why Facebook is releasing its Live API to developers. Here’s what you need to know.
Until now, a limited set of Facebook users have been able to go live from their smartphones; broadcasting real time video to followers and fans. They could respond to submitted text comments in real time. With the API release we’ll start to see higher quality live video hit newsfeeds because broadcasters will be able to plug their professional platforms into the system. It’s not just broadcasters though who will benefit from the API. An auto maker could give a live tour of a factory and field questions in real time. Or concert venues could give a behind the scenes look ahead of a performance.
Facebook CEO Mark Zuckerberg at the company’s F8 conference. (Credit: Facebook)
At the F8 developer conference Facebook CEO Mark Zuckerberg introduced the live platform with a DJI drone that was livestreaming video directly to Facebook. The previous smartphone-only livestreaming setup didn’t allow this.
With this rollout, Application Development & Delivery Professionals need to consider: