YouTube Content Chief on TV Show Spending: ‘I Don’t Need $10 Million an Episode’

YouTube Content Chief on TV Show Spending: ‘I Don’t Need $10 Million an Episode’

Though YouTube has made some high-profile moves this year in the original content space, don’t expect them to throw billions of dollars around to compete with other deep-pocketed tech giants.

“I don’t need $10 million an episode to create great content,” Susanne Daniels, YouTube’s global head of original content, said during her TCA press tour executive session on Friday. “I’ve always been a believer that you can make great shows for less money.”

However, after Daniels’ executive session, she admitted to TheWrap there is one project she would empty the bank vault for, if it came to that. “I’m not going to say what it is,” she said. “I’m chasing a property right now I desperately want.”

Despite being owned by one of the largest tech companies in the world (Google bought the site in 2006 for a cool $1.65 billion), YouTube doesn’t have the same budget as a Netflix or Amazon.

“I can’t compete with the level of money that they’re spending,” she continued. “My heart goes out to them because it’s not easy to buy a billion dollars of original content. I think about them every day and how hard their jobs must be.”

Even so, YouTube has made waves this year with its breakout success of “Karate Kid” sequel “Cobra Kai” and nabbing projects from the high-profile talents like George Clooney and Jordan Peele. It all came as YouTube rebranded its subscription service from YouTube Red to YouTube Premium.

“It really wasn’t resonating with viewers,” she said, explaining why YouTube Red didn’t quite stick. “YouTube Premium seems to be working so far for us.”

Sam Rockwell, Frances McDormand, Jordan Peele and Kobe Bryant walked away from the Dolby with Oscars, ready to hit the after party circuit.  The Governors Ball, Elton John, and Vanity Fair events continued long after Jimmy Kimmel signed off for the night. Photo by: Getty Images

A few floors above where “The Shape of Water” won Best Picture to cap off the ceremony, producer J. Miles Dale and double winner Guillermo del Toro coast in to the Governors Ball. Also Read: Oscars: 5 Things You Didn’t See on TV, From Kobe Bryant to Sam Rockwell’s Barney Fife Inspiration  Photo by: Kevork Djansezian/Getty Images

“I did it all by myself.” Best Supporting Actress winner Allison Janney’s opening line of her acceptance speech was the early leader for “Quote of the Show.” Also Read: 13 Best and Worst Oscars Moments, From Frances McDormand’s Speech to Gael Garcia Bernal’s SingingPhoto by: Kevork Djansezian/Getty Images

Tiffany Haddish, who had a breakout moment as a presenter, was fired up to see Frances McDormand at the Vanity Fair party in Beverly Hills.  Also Read: Oscars: What Is an ‘Inclusion Rider,’ That Thing Frances McDormand Mentioned in Her Acceptance Speech?Photo by: Kevork Djansezian/Getty Images

At the Governors Ball, Danny GloverPhoto by: Kevork Djansezian/Getty Images

Even Academy Award winners get photobombed. Gary Oldman gripped a new gold trophy as his wife Gisele Schmidt grew bunny ears at the Governors Ball. Winners headed to the Academy’s official after-party to get their trophies engraved. Also Read: Time’s Up, Oscars: Fewest Female Winners Since 2012Photo by: Kevork Djansezian/Getty Images

Netflix’s Chief Content Officer Ted Sarandos held the premium service’s first feature film Oscar outside the Governors Ball, along with director Bryan FogelPhoto by: Kevork Djansezian/Getty Images

Over at the Elton John party, Rufus Wainwright, Lionel Richie, Miley Cyrus and Ricky Martin huddled up with the host. The 26th annual AIDS fundraiser netted $5.9 million for Sir Elton’s foundation.Photo by: Venturelli/Getty Images for Bulgari

This is probably the last awards show Darren Criss is going to be watching on television for a while. His portrayal of serial killer Andrew Cunanan on FX’s “The Assassination of Gianni Versace” has him poised for an Emmy run this summer. Criss and Mia SwierPhoto by: John Sciulli/Getty Images for Perry Ellis

Jamie Foxx headlined Byron Allen’s second annual Oscar night viewing party benefiting The Children’s Hospital Los Angeles. As soon as the Oscars telecast ended, Foxx took the stage and began performing Michael Jackson songs at the Regent Beverly Wilshire bash. Also Read: Oscars: Kumail Nanjiani and Lupita Nyong’o Vow to ‘Stand With’ DreamersPhoto by: Jesse Grant/Getty Images)

Robert Lopez and Kristen Anderson-Lopez brought their daughter to the Governors Ball.  The Best Song winners for “Remember Me” are the same married duo who won for “Frozen” anthem “Let It Go” in 2014. Photo by: Kevork Djansezian/Getty Images

A one-time British soap opera star, Rachel Shenton is now an Oscar winner. Shenton and fiancé Chris Overton won for their live action short “The Silent Child.” Also Read: Oscars Tell a Story of Inclusion – for Women, People of Color and Guillermo del Toro’s Fish-ManPhoto by: Kevork Djansezian/Getty Images

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