YouTube launches Indian Comedy Week

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The best of Indian comedy will feature in a week-long event on YouTube, with  over 400 hours of comedy content running on the Google-owned video-sharing site  until 12 September.

Popular TV shows – including Comedy Nights With Kapil, Great Indian Laughter  Challenge, MTV Bakra and Kahani Comedy Circus Ki – will join Bollywood  favourites, Indian mimicry and regional language comedy in Telgu, Tamil,  Marathi, Punjabi, Malayalam, Gujarati and Kannada.

In addition, YouTube is launching 35 new stand-up comedy shows in conjunction  with Indian production houses. O4 Digital Media will launch YouTube channels  featuring content from leading comedians Cyrus Broacha, Vir Das, Bharati,  Krushna, VIP, Saurabh Pant, and Sugandha Raja Sagoo.

“Here in India, comedy shows contribute to over 30% of total watch hours  within the TV shows category, and in the past year comedy show viewership has  shown one of fastest growth in viewership,” said Gautam Anand, director, content  partnerships, YouTube APAC.

“Bringing Comedy Week to India allows us to give India’s audiences more of  the content they love and discover new content that they can only enjoy on  YouTube. We have also worked hard with the biggest names in the comedy in India  and are excited to bring more leading Indian comedy content onto one destination  on YouTube.”

Sanjiv Sharma, founder and executive chairman, O4 Digital Media, added: “Our  aim is to become the No1 comedy network on YouTube. Starting with Comedy Week,  we are launching ten brand new channels featuring original programming covering  all genres of comedy from exclusive shows of leading stand-up comedy stars,  mimicry, slapstick comedy, sketch and character comedy.”

In addition to shows from YouTube creators Jay Hind TV, TheViralFever and  NH7, content will be showcased on from premium  broadcasters and film studios such as Rajshri, Eros, T-series, Shemaroo, Disney,  Star, Colors, SabTV, Sri Adhikari Brothers, Telguone, MTV and Yash Raj.

Read more:  YouTube launches Indian Comedy Week | Rapid TV News

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