YouTube’s head of artist and label relations Vivien Lewit has been fielding questions about how the service plans to better compensate artists for streams of their work. Although unsurprisingly, her answers are carefully diplomatic. “The perception across the board is that subscriptions are really important to grow the revenue base in the music industry, which is why we have launched our first subscription service,” she told Billboard, referring to YouTube Music Key. “While we continue to grow our ad-supported Partner revenue 50 percent year over year, we recognise the need to augment that with additional streams for income coming from individual fans and people that consume music.” The question isn’t followed up, unfortunately, at a time when YouTube is the subject of a re-energised debate around the value of free, on-demand streaming music – be it audio or video.
YouTube sees ‘need to augment’ artist royalties
March 31st, 2015 by Music Ally Blog