YouTubers Bethany Mota, GloZell, and Hank Green Will Interview President Obama
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- Janeiro 16º, 2015
Everyday, YouTubers seem to be graduating from the realm of YouTube stardom to that of household names.
On January 22, Bethany Mota, GloZell, and Hank Green will interview President Barack Obama about the world’s most pressing issues. They will ask viewers what topics and questions are most concerning to them, and relay these questions to the president himself. This is a landmark opportunity for YouTube content creators. The Obama Administration likely hopes to address their plan to make the first two years of community college free. This plan will cost an estimated $60 million over a time frame of 10 years.
Last year, Obama made similar efforts to advance Obamacare and HealthCare.gov by meeting up with YouTube personalities like Tyler Oakley, Hannah Hart, and Alphacat:
Additionally Obama did an interview with Zach Galifianakis on his show Between Two Ferns to get HealthCare.gov more attention, and the interview worked! It brought traffic up by 40% and nearly every major publication wrote a piece on it. This idea of using comedy sketches and key pop culture figures as a way to advance policies is not a new concept. In fact, Richard Nixon famously said “Sock it to me?” on Laugh In.
While some may think this move is unwise, personally I think this is an excellent strategy for the Obama Administration, considering the demographic they are trying to reach. These YouTubers are extremely influential. Today’s millennials who are not politically active will likely listen to this interview simply because they follow these YouTubers. Bethany Mota currently has 8 million subscribers, GloZell 3.3 million, and Hank Green 2.4 million on their main channels.
What do you guys think? Are you excited to watch this interview, or do you think this move is degrading for the Obama Administration?
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